Privacy Policy
Last updated: April 2026
1. Who we are
Four10 Group Ltd, trading as Revive by Fixer HQ, is the data controller for the personal data collected through this website and our services.
- Registered in England
- Director: Dave Oakley
- Address: Telford, Shropshire, England
- Email: [email protected]
- Phone: 01952 767 010
- Websites: fixerhq.co.uk, revive.fixerhq.co.uk, bayassist.co.uk
2. What data we collect
We collect the following personal data depending on how you interact with us:
- Qualification form: your name, business name, industry, database size, dormancy period, average transaction value, CRM system, phone number, and email address
- Onboarding form data: additional details about your business, messaging preferences, and campaign requirements
- SMS conversations: messages sent and received through our automated reactivation campaigns
- Call recordings: audio recordings of telephone calls made through our AI voice system
- Website analytics: pages visited, time on site, referral source, device type (collected via cookies and tracking pixels)
3. Why we collect it
We use your personal data to:
- Assess whether your database is suitable for reactivation
- Build and run personalised reactivation campaigns on your behalf
- Track revenue generated through our campaigns for revenue share calculations
- Follow up on enquiries submitted through our website
- Improve our services and campaign performance
4. Legal basis for processing
We process your data under the following legal bases as defined by UK GDPR:
- Consent: when you voluntarily submit our qualification form, you consent to us processing your data for the stated purpose
- Legitimate interests: for business-to-business marketing and service improvement, where we have a reasonable expectation that processing is necessary and your rights are not overridden
- Contractual necessity: where processing is required to deliver reactivation services to our clients
5. How we use your data
Once collected, your data may be used to:
- Create and manage records in our CRM system
- Trigger automated SMS and email sequences related to your enquiry
- Handle conversations through our AI messaging systems
- Build reactivation campaign flows for your database
- Track and reconcile revenue share payments
6. Client data we process
When we operate reactivation campaigns on behalf of our clients, we act as a data processor. The client remains the data controller for their customer and lead database.
We process this data strictly according to the client's instructions and our Data Processing Agreement. We do not use client databases for any purpose other than delivering the agreed reactivation campaign.
7. Who we share your data with
We share personal data with the following sub-processors to deliver our services. We have appropriate agreements in place with each provider.
| Provider | Purpose | Location |
|---|---|---|
| Twilio | SMS and telephone routing | USA |
| GoHighLevel | CRM, pipeline management, email/SMS campaigns | USA |
| Cloudflare | Website hosting, CDN, serverless compute | Global |
| Anthropic | AI conversation processing (Claude API) | USA |
| Retell AI | Voice AI and outbound calling | USA |
| Meta Platforms | Website analytics via Facebook Pixel | USA |
8. International transfers
Some of the sub-processors listed above are based in the United States. Where personal data is transferred outside the UK, we ensure adequate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner's Office.
9. Data retention
We keep your data only as long as necessary for the purpose it was collected:
- Qualification form data: 24 months
- Campaign data: duration of the service agreement plus 12 months
- Client databases: deleted within 30 days of contract end
- Call recordings: 90 days
- SMS logs: 12 months
- Analytics data: 26 months
10. Your rights under UK GDPR
You have the following rights in relation to your personal data:
- Access: request a copy of the data we hold about you
- Rectification: ask us to correct inaccurate data
- Erasure: ask us to delete your data where there is no compelling reason for us to keep it
- Restrict processing: ask us to limit how we use your data
- Data portability: request your data in a structured, machine-readable format
- Object: object to processing based on legitimate interests
- Withdraw consent: withdraw consent at any time where processing is based on consent
We will respond to any rights request within 30 days. To exercise your rights, contact us at [email protected].
11. Cookies
This website uses the following cookies:
- Facebook Pixel (ID: 1434697488069766): tracks conversions and website activity for advertising measurement. This is a third-party cookie set by Meta Platforms.
- Essential cookies: required for basic website functionality such as remembering your preferences.
You can control cookies through your browser settings at any time.
12. How to complain
If you have concerns about how we handle your data, please contact us first:
- Email: [email protected]
- Phone: 01952 767 010
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
- ICO, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
- Website: ico.org.uk
13. Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page. We encourage you to check back periodically to stay informed about how we protect your data.