£3,000–£15,000 per job. Homeowners get 3+ quotes then go quiet. But they still need windows — they just haven’t decided yet. We bring them back. You pay nothing unless we generate sales.
See What Your Dead Leads Are Worth →Window companies buy leads at £45–£120 each from Bark, Checkatrade, and lead generation companies. A surveyor goes out, measures up, sends a quote. The homeowner has already requested 3+ quotes from other companies. They pick one. The other 2+ companies never hear back.
Those leads — the ones who got a quote and went silent — sit in spreadsheets, CRMs, and email inboxes forever. Nobody follows up. The sales team moves on to fresh leads. The cycle repeats.
But here’s the thing: most of those homeowners still need new windows. They either chose a competitor and had a bad experience, chose nobody because the timing wasn’t right, or simply got overwhelmed by the decision and put it off. They’re still living with draughty windows and high heating bills.
Double glazing reactivation works because the need doesn’t go away. Old windows still let in draughts. Heating bills still arrive every month. The reasons someone enquired in the first place haven’t changed — and in many cases, they’ve got worse.
A well-timed message: “We quoted you for new windows last year. Since then, we’ve launched a new energy-efficient range and prices have changed. Would you like an updated quote before winter?”
This isn’t pushy sales. It’s a genuine update from a company they already engaged with. Most homeowners appreciate the reminder — especially when the cold weather returns.
We audit your dead leads — how many, how old, what data you have. Free, 48 hours.
AI-personalised messages using seasonal, pricing and product hooks. You approve everything before it sends.
Email, SMS and AI voice — all sent from your company name. Fully PECR and GDPR compliant.
You keep 60% of recovered revenue. We keep 40%. Tracked in a shared dashboard.
A double glazing company with 15,000 dead leads in their database.
At a conservative 3% reactivation rate, that’s 450 leads converted to completed sales.
At an average job value of £5,000:
Total recovered revenue: £2,250,000
Even at half these numbers — 225 sales — that’s £1,125,000 in revenue from leads gathering dust in a spreadsheet.
We operate as your data processor under GDPR. All messages are sent from your brand, using your existing relationship with these contacts. We never touch your data outside of the agreed campaign.
Homeowners who requested a quote from your company have a clear soft opt-in basis under PECR for recontact about similar home improvement services. They invited you to their home for a survey — contacting them about windows is exactly what soft opt-in covers.
Most double glazing companies are limited companies dealing with consumer leads who consented to receive home improvement quotes. We include clear opt-out in every message and maintain a permanent suppression list. Every campaign is reviewed for compliance before launch.
The double glazing industry is notorious for poor follow-up. Most companies chase fresh leads and ignore their back catalogue entirely. That means the homeowners in your database have probably heard from nobody since they got their original quotes.
They’re still sitting in cold houses. They’re still paying high energy bills. And the first company to follow up with a relevant, well-timed message is the one that gets the sale.
The maths is simple: you’ve already paid for these leads. Reactivating them costs you nothing. The only cost is letting them buy from someone else.
Free audit. 24-hour response. No obligation. If the maths doesn’t work, we’ll tell you.
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