Average install £8,000–£12,000. Many leads went cold when prices were high — now panels are more affordable and energy prices have risen. Those leads are still interested. You pay nothing unless we deliver.
See What Your Dead Leads Are Worth →Solar installers spend £60–£160 per lead from comparison sites, lead gen agencies, and Google Ads. A quote goes out, no response comes back, and the lead dies in a spreadsheet. That’s hundreds of thousands of pounds in lead spend generating zero return.
But the economics of solar have fundamentally changed. Energy prices have risen sharply. Panel costs have come down. The Smart Export Guarantee means homeowners now get paid for surplus energy they export back to the grid. Payback periods have shortened from 10+ years to under 7.
Someone who said no 12 or 18 months ago made that decision in a completely different economic environment. They’re still paying the same energy bills — probably higher ones. And they’re still thinking about solar. They just haven’t heard from you since.
The reactivation hook for solar is powerful because it’s genuinely newsworthy. You’re not chasing people with a sales pitch — you’re updating them on changes that directly affect the decision they already started making.
The message writes itself: “Since you enquired, energy prices have risen 40% and panel costs have fallen. Your payback period is now under 7 years. Would you like an updated quote?”
This isn’t cold outreach. This is a genuine market update sent to people who already expressed interest in going solar. It’s the kind of message people actually want to receive.
We audit your dead leads — how many, how old, what data you have. Free, 48 hours.
AI-personalised messages using the market change hook. You approve everything before it sends.
Email, SMS and AI voice — all sent from your company name. Fully PECR and GDPR compliant.
You keep 60% of recovered revenue. We keep 40%. Tracked in a shared dashboard.
A solar installer with 8,000 dead leads in their database.
At a 4% reactivation rate, that’s 320 leads re-engaged and converted to installations.
At an average install value of £8,000, that’s a total recovered revenue of:
Total recovered revenue: £2,560,000
Even at half these numbers — 160 installs — that’s £1,280,000 in revenue from leads you’d written off completely.
We operate as your data processor under GDPR. All messages are sent from your brand, using your existing relationship with these contacts. We never touch your data outside of the agreed campaign.
Homeowners who previously enquired about solar panels have a strong soft opt-in basis under PECR for recontact about similar services. They asked you for a solar quote — contacting them about solar is exactly what soft opt-in was designed for.
We include clear opt-out in every message and maintain a permanent suppression list. Every campaign is reviewed for compliance before launch.
Energy prices are at historic highs. Consumer awareness of solar has never been greater. But your leads have a shelf life — the longer you wait, the more likely they are to go with a competitor who did follow up, or simply lose interest entirely.
The maths is simple: you’ve already paid for these leads. Reactivating them costs you nothing. The only cost is not doing it.
Free audit. 24-hour response. No obligation. If the maths doesn’t work, we’ll tell you.
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